Every holiday we are inundated with a bevy of companies, agencies and creative houses trying to outdo one another with a range of appropriate ads that celebrate the day or occasion. So we decided to take a little review for Spiritual Shouter Baptist Liberation Day, just for the fun of it. We call it – the Ad-lys. (Right click images to open in new tabs)
For starters, we’re pretty sure Baptist should be capitalized. But then again, maybe cuz their B’s aren’t (blink/bmobile) no one else should either. Safe ad design but why are these twins facing away from each other? Did the one on the right want the head wrap that the one on the left took? Wait. Are these twins? Now we’re confused. Faith Always Rings True yes. We just wish our data service could always Ring True too. Oh “Rings” – well played TSTT.
This was one of our favorites. The awesome user of these tiny ad spaces, nailed it with this 3” by 2’ ad. Simple black and white ad with a simple message – “We’re gonna smash your face with this bell if you repay us too late.”
In keeping with an artsy watercolor based theme that they have used in the past and making use of their logo elements to support what seems to be a heart filled with spiritual and happy faces, the Bank doesn’t stray too far from convention sadly.
Nice 40th Anniversary logo NGC! Texture and colour wise, we get this. Granny took her teenaged grandson to the beach and he forgot the Sepia filter on his iPhone on. It’s a nice composite image, fitting wording and appropriate body languages herein. The man waits on the woman, women being one of the most powerful representatives of the faith. Use of water is also very powerful for the faith. If Happiness were an image, this would be it.
Firstly, this is an ad Faris, not a story – too much text. Imagery is ok – I suppose given that Jesus walked on water, the cross must also – not sure about that. Again a woman and water which is great – but the PNM’s curvy base overpowers the actual image. Wait, the party has an Instagram account?
Ministry of National Diversity and Social Integration
Umm.. What does this Ministry do exactly? If the title is the goal, we recommend opening a bunch of rum shops and beach spots, cuz that happens naturally at those locations on a holiday. Anyway, this is wanting. Three small images buried in three small circles and a little too wordy. Plus that cursive in red. WHAT?
Ministry of Labour and Small and Micro Enterprise Development
What a Ministry title. The croton, the bell are all good additions along with the beach/water element. Nice quote too. But that story on top. No.
National Insurance Board of T&T
Nice imagery with again local children – smiling faces – that’s it! A little emotion in a ‘celebratory’ ad is a great thing. Everyone else has been a little Biblical-quote, epic-sunrise heavy with these SSBLD ads of late. Simple and effective.
We love this. Their Marketing Department gets it. “Lighting your way to a Brighter Future” – the brand highlights young artists and ALSO credits them. Great stuff. Great illustration Danielle but for the designer – that cursive again in the font. What? Please stop.
Ministry of Trade, Industry, Investment and Communications
Maybe one day they will just call it the Ministry of Government. That aside, if this is a local photo as it appears to be, great capture and great use. Strong bold font work, just a little too much write-up. Government agencies are never short on verbosity.
Cursive. Argh. Hi there croton and bell. Ties in with the brand’s journey theme and national and brand colors. We like. Simple works here.
Truth be told, we almost missed this one. A fresh and vibrant print (almost make a good shirt for Cam from Modern Family) using the ixora flower and the company’s brand colours (also known as the colors visible to the human eye) We very much like this one however, text ties in well – just that it may not have had the visual impact based on its place in today’s paper.
Tourism Development Company of T&T
We saw your logos below – you don’t need to spell it out up top too like the opening credits of a Lifetime movie. Local photos are always good we support that, but perhaps ask your photographer to take more ad-friendly (rather than general) shots at public functions. Of course, be sure you have permission from the persons via Model Permission forms. Most people would be happy to do an ad.
Seeing the holiday spelt out like that makes us wonder about the holiday name to begin with. This is a great photo firstly. Simple and succinct but yet tells a story. The focus on faces is in keeping with their current local campaign to feature the faces of those people from whom they kept the option to purchase (and benefit) from share purchases in their local IPO, instead hoarding it up for friends and industry colleagues (allegedly, of course)
CDA / Pan American Life
Major disservice done to these ads by Trinidad Guardian by sticking ‘em both on the same page. They definitely would have stood out more with some copy above – not like most people read anyway. CDA: Can’t say much for that piece of imagery – though it’s definitely Chaguaramas. That said, with so many young photographers and designers (read: cheap talent) is it that hard to actually get a few members of the faith to do some photography for your ads? Sure you can spare some dime from selling off the West coast. Pan American: Beautiful image. Theme font is complementary as is text. Take notes PNM – the text is set apart and doesn’t compete with the image. Use of color bars is great too and we expect similar ads in this trend from this company soon. Just, that’s a stock image isn’t it?
Office of the Prime Minister
Looks like the OPM’s office forgot their Sepia filter on too. (Or ‘borrowed’ an image from NGC – kind of how money is [allegedly] borrowed from NGC for subliminal election advertising.) Now if that child actually built that sandcastle, she should enter some international competitions for that talent and skill. It’s a veritable Church built on sand. (Wait – didn’t the Bible have something to say about building your house on sand?)
Firstly, the page in our issue of the Trinidad Guardian was creased. We wish it creased and hide that awful cursive font instead. Did you mean to put today’s date on the ad or was that supposed to be in the file name instead. It happens. Companies shouldn’t be afraid of hitting that ‘Darken’ button under Transparency in Illustrator for their company logos. You don’t have to shout such a recognizable logo every time. Also we do note that we just used the word ‘transparency’ in relation to Petrotrin.
Unit Trust Corporation
Nice work UTC. Photo of what appears to be actual local children and no need to hawk your own wares via the text. Good use of your brand’s subtleties as well. Overall, one of the best.
This is an actual company? Since 1978? Worship is the bell handle by which the faith does all the things outlined around the bell. We get it. Nice work. Seriously, what does this company do?
We’re Done! We covered just the available ads from today’s Trinidad Guardian Newspapers. While we do believe that all work (including ours) leaves room for improvement, we hope any designers or Marketing teams reading, take our advice as friendly. If you enjoyed this, we would expand our coverage at the next offering courtesy of our many local holidays. *Comment!* Footnote advice: 1. Advertising is expensive. It would be fantastic if our Government Ministries would forego the independent and often-conflicting ads offered and simply pool under one great one. Perhaps even rotate which Ministry pays for each (wishful thinking) 2. You can actually make use of social media to get your ad out there. Simply save on that expensive newspaper ad (or reduce the size) and put it up on Facebook with a small budget (US$100 for the day perhaps) and you will reach even more people and find ways to engage better. How many people are browsing their social channels right now wherever they are – at home, at the beach, at their family’s. How many people are reading the paper at this time? Think about it. 3. There is also a SURPLUS of cheap but excellent local talent in photography, design and art in general courtesy of the free education available in all these fields locally. Make use of it. If you need some help with any of the above, well, you’re in the right place. #GetHucked Happy Spiritual Shouter Baptist Liberation Day T&T! Yours in wicked creativity, – Huck All images except the title image remain the property of creators and publishers as designated previously.