Snapchat is now Snap Inc – the camera company. Yes. The Snapchat, the app, is now also a real living breathing physical product in the form of the company’s first hardware – Spectacles.
How many of you still use Snapchat as your primary camera? We do – even though Instagram outright stole the whole concept to plug into their millions of users who somehow adjusted well from curated type photography to off-the-cuff snaps and video, Snap Inc is betting hard on being not just an app – but a product. More than that in fact – a lifestyle brand. The Spectacles are hipster-geek-chic-retro spectacular all in one and are priced at US$130 and positioned more as a fun ‘toy’ by Snap’s CEO Evan Spiegel. They aren’t really intended to be worn all day but could also position the company to succeed in live video where other apps like Twitter’s Periscope are failing. The frames do light up when recording, though that may probably be hacked later on and therefore offer some comfort in knowing when you are being filmed by the creepy dude next to you wearing what looks like his daughter’s sunglasses.
According to their site:
We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses – available in 3 different colors! Circular video plays full screen on any device, in any orientation, and captures the human perspective with a 115 degree field of view. We can’t wait for you to see it! (Snap.com)
We’re betting we’re gonna catch some Tripsters (as the New York Times referred to ‘Trini hipsters) in these soon. We love ’em. They’re immersive and really offer another person’s point of view without the distraction of a phone wedged between artist and the moment.
For the rest of you non-artists, we suppose now you can use that other hand in all those mirror snaps to cover somewhere else…