Press ads for the holidays are our favourite, but the downturn seems to have slowed the release of these in favour of brands taking to social media to get the word out and save themselves a couple thousand dollars just to wish you a happy holiday. The logic behind press ads has always been an odd one, when you think of a company wishing you a happy holiday, you have to wonder – why? Some see it as a means to remind you that they exist , like say bmobile while others see it as civic duty, like First Citizens being an ‘indigenous’ bank and all.
What follows is purely just a fun jab at the cottage industry of holiday press ads.
Coloured clay! Oooh! What poor designer had to sit and do this. Still the elder potter’s hands teaching the younger potter to mould the clay into our nation is a pretty solid press ad visually. We love this one. The copy is spot on too – taking independence and leading it to Republic status while creating the country (reflected by the tri-coloured clay) that represents the best of us. Noiceeee!
After giving us the 868 denomination, TSTT has sought to remind us that THEY gave it to us – and not cough, the redder network. The 8’s weave a little foliage, buildings and steel pan together while the bandanna flag is superbly done in the middle to reflect the occasion. The copy is a little spotty but its definitely better than Digicel’s spotty reception these days.
This one definitely took some quality Photoshop time – Atlantic always does a good job – the question really is, what job does Atlantic do when they talk about continually ‘investing’ in our nation’s great potential. I mean, there’s those IMAX School Tours I guess. The designer managed to wield together some strong elements – local looking models, local looking beach (probably just after a sponsored beach clean up though) and even threw a logo element in there as a frisbee. We likey.
Who knew there were this many companies under that group. What is our common aspiration though? Is it walking into a CPL game or fete dragging the flag behind in tow? Are these people dying as they move to the light? And what is Supreme Power? NGC misses a nice opportunity to talk about CNG here we think. All this continuous copy each year of moving to a ‘brighter future’ – I mean what is that future? When is that future? Why is that future? Why is Gamora?
Boundless destiny? Isn’t it boundless FAITH in our destiny? WTF is boundless destiny? And why is there a phallic chaconia welcoming these pseudo-Trini’s home? I mean a cement brand talking about building a stronger country is kinda passé. Maybe Trojan could do a holiday ad that says ‘Moving to a Better F*cking future’ by that same token. Or ‘Creating a Better Fucking Country’. Why waste space to just be generic – why not talk about HOW much your company adds to the economy? How much you’ve grown? How many people you employ? How you have innovated in the industry? Something that makes people actually proud to run home to our phallic chaconias!
Holy Hell. They’re building a better future too. Whenthefack did Pigeon Point collide with Chaguaramas though. That quake was way worse than we remember. Those kids could fly though – someone call the Casting Manager for Dairy Dairy.
Maybe if they pay NGC the $3 billion they owe ‘em, NGC could lend ’em some design advice.
What is it with this destiny thing? Are we destiny’s child(ren)? The watercolour is nice – I mean there are so many things a company can do to celebrate a national holiday like today – a child-like image of a gas truck barrelling down a pristine island coast just makes us think – ugh, pollution. And honey, what is that ‘font’?
Keep it simple and if possible a little fun is what we advise most the time for holiday related social media posts. Most brands get it and go for the visual punch – after all there’s lot of space to write UNDER a photo in Instagram. Not Aunty Kamla though, she went and wrote all it (scroll to the end).
We loved a lot of these below though, so we’re sharing.
Cute, subtle, appropriate for a chalkboardy bistro feel.
Modern, simple, cute and we LOVE the font choices. You got it Decibel!
Ah, tropical, clean, modern, kinda makes us want to visit and find out more.
Simplicity is key. No red, Photoshopped beer needed. Take a photo thats ‘on-brand’ and just jazz some text up in there. Good stuff. EXTRA points next time if they create a more applicable image rather than post-edit with the flag.
Is this a football team or a political party. Not sure. What this isn’t, is a Facebook 20% text-only image. It’s way too wordy. So we made one for KPB and ‘Team UNC.’
Happy Republic Day!