What started as a fun chat about what we see in print advertising locally has turned into a holiday tradition. Each holiday (more often shortly after) we sit and chat with various people from all walks of life including advertising to ask their opinions on the ads and the brands behind them.
Because knowing how someone feels or is impacted by your paid media is absolutely important to honing and adjusting your strategy. It’s market research in its most Caribbean and basic form – the ole talk. As we grow, we are asking more members of the public and other advertising professionals to join in. While the advice is serious, the tone isn’t – so we hope you enjoy it as a reader, agency or brand caretaker.